Reinventing Casino Strategy in 2025
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2025 in Review: What $5.86 Billion Says About the Future of Gaming
February 2025 marked a new milestone for the commercial gaming industry, with revenue hitting $5.86 billion—an impressive 4.2% increase over the same month last year, despite the month having one fewer calendar day. According to the American Gaming Association (AGA), this new monthly record highlights the evolving dynamics of the gaming landscape, where digital channels continue to gain traction even as traditional brick-and-mortar revenues fluctuate.
So, what does $5.86 billion really tell us about where the industry is headed?
1. Digital Is No Longer Emerging—It’s Dominant
While traditional slots and table games struggled, online gaming and sports betting surged, proving they’re not just complementary products—they’re central to the future of gaming. iGaming revenue jumped 21.5% year-over-year, and sports betting revenue increased by nearly 40%. These numbers reinforce that players are embracing the convenience and personalization offered by online platforms.
2. Traditional Gaming Faces Headwinds
Revenue from traditional land-based games decreased 5.8% year-over-year. Slot machines brought in $2.79 billion (-4.3%), and table games contributed $796.5 million (-13%). Only five out of 27 states reported YoY growth in traditional gaming verticals. This downturn reflects a broader shift in consumer preferences—particularly among younger generations who expect flexibility, technology integration, and digital-first experiences.
3. Hybrid Strategy Is the New Normal
Operators that rely solely on in-person traffic are at risk of falling behind. The current growth trajectory favors those with hybrid strategies—integrating digital channels, enhancing mobile capabilities, and leveraging omnichannel engagement. Whether through iGaming, mobile sports betting apps, or smart digital signage, a unified user experience is becoming a competitive advantage.
4. Record-Breaking Revenue with Fewer Days? Efficiency Matters
Achieving a record-breaking month with only 29 days proves that efficiency, not just volume, is driving results. Improved player engagement tools, more strategic marketing, and optimized user journeys are helping operators generate more revenue per user. Technologies that streamline operations, increase wallet share, or provide real-time personalization are proving essential.
5. State-Level Insights Reveal Opportunity Gaps
24 of 36 commercial gaming jurisdictions posted growth. Virginia led with more than 30% YoY growth, while others like Massachusetts saw steep declines nearing -30%. The variance suggests that market maturity, regulatory agility, and investment in digital infrastructure play key roles in determining success.
What’s Next?
As we progress through 2025, the key for gaming operators, regulators, and technology providers will be adapting to this new balance. The industry is not in decline—it’s evolving. The winners will be those who embrace change, prioritize player experience, and innovate with agility.
By partnering with Cox Gaming, casino operators are not just reacting to change—they’re leading it. Together, we’ll build agile, tech-forward strategies that ensure your property remains competitive, compliant, and captivating in the years to come.